For Hair. For Life.

At ModYu, hair is more than appearance its confidence, identity, and well-being. Our commitment is simple: healthy hair, happy people. We combine the science of scalp health with the art of great-looking hair, creating solutions that feel as good as they perform. From salon-perfect finishes to everyday confidence at home, ModYu is dedicated to raising standards, inspiring trust, and supporting hair for life.

Community Philosophy

ModYu was built for you the Modern You.

  • You, who values creativity and collaboration.
  • You, who wants work–life balance as well as opportunity.
  • You, who craves connection, growth, and support.
  • You, who wants to be part of something bigger than yourself.

We believe in doing things differently: not the way it’s always been done, but the way it should be — fair, supportive, and inspiring.

The Evolution to HT4

From the ModYu philosophy came HT4: the first scalp care system created exclusively for hair transplants.

  • HT4 extends ModYu’s belief in care, science, and community into a complete patient journey supporting scalp health from
  • What began as a vision for stylists has become something bigger: a way to raise standards for patients, give surgeons new confidence in aftercare, and build a movement that changes what people expect from hair and scalp health.

HT4 signals the arrival of a brilliant new voice in hair care.

MODYU founder Ann Marie Barlow

Ann Marie, born into a family of hairdressers and a devoted hairstylist, developed an interest in hair loss while working for Trevor Sorbie and completing the My New Hair course. With a deep passion for science, health, well-being, and all things hair, she is now embarking on her next chapter with the launch of HT4.